In the world of entertainment, business and profit, even bad publicity is good publicity. And who knows this better than actress Gwyneth Paltrow. She started out with just a newsletter in 2008 about lifestyle and whatnot grew into a massive brand of its own, selling lotions, portions, powders and more, which many sources claim are just overpriced products that do not even work. Granted that her website and its wares do give off a very pretentious and dubious vibe, but there are folks who are filling to cough up a lot of money to make Miss Paltrow more richer.
Once she was a famous Academy Award winning actress and wife to Coldplay front man Chris Martin, but she’s so much more than that, all thanks to her venture Goop. Yes, she’s had her share of ridicule but she’s having the last laugh. In 2016 alone, they raised $15 million to $20 million in venture capital, expanding to the vitamins domain. And she’s only getting richer. What makes it even more noteworthy is that a few of her fellow actors too tried their hand at this business but achieved zero to mediocre success. Think Natalie Portman’s vegan shoe company, Jessica Alba’s The Honest Co. and even Blake Lively’s Goop-esque endeavor Preserve.
Goop is now a transatlantic company with it’s HQ at Los Angeles. Their website witnesses a lot of traffic which translates into sales and her newsletter alone has a million and more subscribers. So if she recommends using a $150 night cream or says that her $275 pajamas are amazing, people will buy it. That’s how influential she is! Of course, she does work hard for it, keeping a close eye on sales, numbers, figures and profit margins.
So even as the press mocks her ridiculously expensive jade eggs, they are unwittingly advertising her website and it’s products to potential consumers by peaking their curiosity. It’s no wonder the celebs have a love-hate relationship with the press. Because sometimes, the press does a better job at PR then the company’s own PR team!
